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It gave me some great ideas to gradually transform my traditional company into a modern delocalized or as they call it "invisible" organization
The Invisible Organization was recommended to me by my father, who runs a successful ($15MM/yr) business in the Midwest from his home on the beach in Florida. I am part owner of a fairly large advertising agency, and he thought it would be as valuable of a read (listen?) for me as it was for him.
While the book has some very good points for those running organizations with call centers and order takers, I felt it was not geared as well for those who run more relationship-oriented businesses.
The author also had a number of absolutes that I caution business owners against following. Some of the suggestions for radio broadcasting, for instance, might work well when selling Anthony Robbins programs, but won't work if you have a carpet cleaning franchise or a catering service.
That said, the audio was very good and the author was easy to listen to. The book flowed well and I didn't feel any parts were too drawn out.
If you are running a sales-focused business from afar, this is a good book for you.