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Interesting sales pitch on Doc Searls' thinking that eventually, the "business to consumer" equation will tilt in favor of the consumer. This tilt will be enabled by consumers using technology to specify their needs, and then have businesses compete to win the sale. Lots of interesting webby/tech observations in the book, but too often falling into the policy wonk category. Nonetheless, a worthwhile listen.
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This book is spot on on what is happening with the advertising industry currently. It focuses on the future with the customer in control. Great read and inspiring.