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This book presents thoughtful, well researched frameworks, many of which are now commonly accepted approaches to succeeding with disruptive innovation, even for non-tech companies. The book was a bit dry though and the case studies could have been briefer. Also, the book discusses charts that help the reader better understand the concepts. I would have preferred to read the book so that I could see the charts.
7 of 7 people found this review helpful
Have you ever wondered how anyone can compete with a large company? Think of all the resources that the super-companies have that aren't accessible by most people: expensive trainings, access to start of the art technology, extensive supplier networks, discounts on massive orders of parts, etc. I know that I have often felt discouraged as an entrepreneur when brainstorming how to compete with established businesses. If you have any interest in learning why big companies fail, this book is for you.
One point that the book explains is that large companies aren't interested in emerging technologies until they are profitable enough to justify their attention. However, small companies are happy to pursue emerging technologies because they are looking for smaller sources of revenue. By the time the emerging technology is profitable enough for a big company to begin to pursue it, it's too late because the small company already has too great of lead in the market. Think Ford, Tesla, and the electric car. Ford had some basic research into electric cars, but wasn't really interested in them because they weren't profitable enough. Tesla, as a smaller company, was interested enough to pursue the electric car. Now Tesla has a great head start in the electric car market compared to Ford.
I really enjoyed this book. This isn't the kind of book I can marathon, it takes time to understand and think about the concepts taught. This is the kind of book that opens your eyes to what is happening in the business world. I highly recommend this book to businessmen and engineers alike.
5 of 6 people found this review helpful