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Publisher's Summary

What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
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Customer Reviews

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By Kim on 06-06-13

Needed Perspective for the New Connected Economy

What did you love best about The Icarus Deception?

This book slaps you in the face with a new reality. The 9 - 5 job is dead and we are all in a new frontier with the connected economy. We've been brainwashed by corporate America about what success should be and if we follow the rules, we will be adequately rewarded. I tried this for 14 years at my corporate America job and now that I'm embarking on my own and starting my own creative agency. This book has inspired to make more art and focus on relationships that are key to have in the connected economy.

What was one of the most memorable moments of The Icarus Deception?

Seth told me I was a fraud and how could I possibly think I would be successful starting my own business. It was precisely how I was feeling starting my own business! It was encouraging to hear that it's normal and it needs to be embraced for you to move forward instead of living in it's shadow.

What about Seth Godin’s performance did you like?

His passion about his message.

Was this a book you wanted to listen to all in one sitting?

It was not. This is a book to listen to on the treadmill and then digest what you heard over a couple of days

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7 of 7 people found this review helpful


By Clay on 03-19-13

Change the way you see work

Any additional comments?

Seth Godin brings a new perspective to work, challenging each of us to see ourselves as artists instead of workers. At first, I was skeptical and thought that this may only apply to entrepreneurs and not to those of us who are employed by others, but the book came so highly recommended by several people that I gave it a chance - and I'm very glad I did. <br/><br/>As I finished the book, I immediately changed the way I look on work. When someone criticizes something I've produced, I don't get frustrated. I've given my work as a gift, and if I've given it, then I have no control over what the recipient does with it. Many an artist has been criticized and misunderstood because they are "ahead of their time". <br/><br/>As a worker, criticism reflects on me. As an artist, criticism reflects on the beholder of my work. <br/><br/>Thanks, Seth!

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7 of 7 people found this review helpful

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Customer Reviews

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By Faby on 05-19-13

Absolutely life changing

I have read quite few self development books and something about NLP, but none of them actually changed my perspective and my life like this book. It really opened my eyes and liberated my creativity trapped by guilt and years of strict upbringing.
I LOVE this book and I highly recommend it to anyone who wants to wake up and Live

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4 of 4 people found this review helpful


By GeeDubW on 05-02-13

Overly long and repetitious

I had high expectations of this book as Seth Godin seems to be held in high reverence. I deliberated whether to purchase this book or his purple Cow book - I think I may have made the wrong decision.

As I listened and listened I became ever more frustrated. Godin gives us a history lesson about the industrial revolution and mechanisation and the organised management of labour in order to set the scene. All perfectly understandable and relevant to his take on the way we are now and the way he believes we should be.

Once we get the drift of his take on the way we should be / see ourselves the message is easily understood. What frustrated me was that he then proceeds to say the same thing over and over with only a slight variance on the story.

The premise of the book in itself is what gives himself and the reader a "get out" clause. If people don't understand you or like what you're doing then that's their fault - you just keep on making art as he calls it. Just believe in what you're doing and everything will eventually be alright.

That's great but if you don't listen to your customer and keep on delivering things people don't want or need or are willing to buy in to, then there comes a point when reality takes a hold and you may need to have a re-think.

That stance could well work for Godin and for many others that have already achieved a certain level of success in their personal and business lives. It's the attraction of the masses and the crowd mentality - "if he's doing it, it must be good". read as if Godin wrote it, it must be good.

My analogy would be to consider a famous artist for example and because of their status / notoriety they will get people to buy even the most ridiculous of things in the name of art. The buyer doesn't need to explain his purchase he just says it's a "Godin" for example. Social acceptance.

So, whilst what he says does bear true, I don't believe that this theory will be as easy to apply / work for everybody.

If it wasn't Seth Godin writing this would everybody buy in to it?

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9 of 10 people found this review helpful

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Customer Reviews

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By nickw on 03-06-15

This is my 4th or 5th listen here..

I just keep coming back to it, again and again..bookmarking, adding notes and re-listening to particular pieces..

Fly a little closer to the sun after you have read/listened/absorbed this..

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3 of 3 people found this review helpful


By James on 05-08-17

Seth is a genius

Stop reading these reviews and start buying all his books. The man is a genius.

Why are you still reading this. The book costs less than my socks.

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2 of 2 people found this review helpful

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