What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
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Needed Perspective for the New Connected Economy
This book slaps you in the face with a new reality. The 9 - 5 job is dead and we are all in a new frontier with the connected economy. We've been brainwashed by corporate America about what success should be and if we follow the rules, we will be adequately rewarded. I tried this for 14 years at my corporate America job and now that I'm embarking on my own and starting my own creative agency. This book has inspired to make more art and focus on relationships that are key to have in the connected economy.
Seth told me I was a fraud and how could I possibly think I would be successful starting my own business. It was precisely how I was feeling starting my own business! It was encouraging to hear that it's normal and it needs to be embraced for you to move forward instead of living in it's shadow.
His passion about his message.
It was not. This is a book to listen to on the treadmill and then digest what you heard over a couple of days
Change the way you see work
Seth Godin brings a new perspective to work, challenging each of us to see ourselves as artists instead of workers. At first, I was skeptical and thought that this may only apply to entrepreneurs and not to those of us who are employed by others, but the book came so highly recommended by several people that I gave it a chance - and I'm very glad I did.
As I finished the book, I immediately changed the way I look on work. When someone criticizes something I've produced, I don't get frustrated. I've given my work as a gift, and if I've given it, then I have no control over what the recipient does with it. Many an artist has been criticized and misunderstood because they are "ahead of their time".
As a worker, criticism reflects on me. As an artist, criticism reflects on the beholder of my work.