Regular price: $19.60

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.60

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Customers are changing the way they buy. Why aren't you changing the way you sell?
Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying - and your company to keep growing - you need to rethink and retool the way you're selling. You need to go "hybrid".
The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have - so you'll be able to:

Sell more. Grow your sales organically and exponentially faster.
Sell more efficiently. Align the right resources from all sales channels to the right selling opportunities.
Sell in the ways that customers want to buy. Focus on how your customer buys, not on how you want to sell.

Developed by the sales performance leaders at MHI Global, this test-driven, customer-based approach to selling will revolutionize your sales channels, reenergize your sales teams, and reignite your sales growth - efficiently, holistically, and rapidly. This is the future of direct and indirect sales, a newly organized, easily implemented sales model inspired by a changing market and empowered customer base. With The Hybrid Sales Channel, you'll have the best of all worlds - and get the best of all results.
If you're like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers' needs - and you don't need to spend time or money developing a "hybrid" version of what you already have. But the truth is: You do. The truth is: A higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market - and you need to do it now - using The Hybrid Sales Channel.
This fully intergrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines working in perfect harmony for maximum efficiency. This step-by-step guide shows you how to put it all together - quickly, easily, and affordably. Learn how to:

Merge two methodologies to ignite new growth
Drive more sales, better sales, and faster sales
Speak to your core customer using The MHI Global Sales System (TM)
Remove competition and confusion between routes to market
Prepare for territory-level execution and larger market coverage
Improve company alignment - and make extraordinary things happen

However you decide to sell your products or services, the customers will ultimately decide how they want to buy them. The Hybrid Sales Channel gives you the tools you need to adapt to changing customer habits in the fastest, most efficient way possible.
©2015 Rich Blakeman (P)2015 McGraw-Hill Education
Show More Show Less

Customer Reviews

Most Helpful
4 out of 5 stars
By Ricardo on 09-16-17

adapt change to succeed

a quick listen on the key aspects behind a cohesive omni-channel strategy. great examples and insights. well worth the listen.

Read More Hide me
See all Reviews

Customer Reviews

Most Helpful
1 out of 5 stars
By Rebecca on 09-26-16

Dont buy this

I listen to webinars read books and watch various training videos every day. This book is very conceptual. The sample is intriguing but the content provides no actionable steps that connect with the concepts. So it feels like a never ending story about how the hybrid sales channel was birthed. I like the idea. But without fundamental principles that make sense with the concepts. I couldnt even finish the book. There was no way for my brain to make connections.

Read More Hide me
See all Reviews