My objective in writing this handbook about creating value for commercial real estate is to help those owners and commercial real estate professionals discover the successful strategies I've encountered, learned, and practiced over my career. I wish I had this knowledge when I was starting out. It would have saved me from much frustration and a lot of trial and error learning.
When I read for instructional purposes, I want the Cliffs Notes version. In other words, I want the 20% that will give me 80% of the results I'm looking for and not a bunch of minutia with fluff that I have to sift through to find the helpful tips or key points.
If you know my book, The Due Diligence Handbook for Commercial Real Estate, you know what I'm talking about. I attribute its popularity to the fact that it cuts through to the "meat" of the subject and gives the listener the step-by-step instructional information needed to conduct due diligence properly when buying investment properties. This is an extremely important part of the process that can make or break investment decisions. Your "golden" opportunity may turn to "lead" if you don't know where to find the hidden problems, undiscovered issues, and value creation opportunities an investment may hold. Much money can be saved and made by learning how to do it properly. Unfortunately, most investors and real estate professionals don't know how to properly conduct due diligence because they "don't know what they don't know".
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