The Growth Gears

  • by Pete Hayes, Art Saxby
  • Narrated by Derek Botten
  • 4 hrs and 9 mins
  • Unabridged Audiobook

Publisher's Summary

Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business, working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming your business into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In this book, you will learn how to:

Determine if your business is operationally oriented or market oriented
Identify opportunities for business growth
Understand why marketing execution is sometimes not effective
Assure ongoing market relevance
Increase the returns on your marketing programs

Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!


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Customer Reviews

Most Helpful

Both practical and insightful. Great CMO manual

Must read for every marketing leader. Great combination of understanding the fundamentals of marketing that still fuel long term marketing success, and the new ingredients from digital and content driven marketing approaches. The authors clearly ground this book in real life application of the approach, proving the theories they describe. The real customer success stories are very applicable across industries.
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Book Details

  • Release Date: 09-16-2016
  • Publisher: Art Saxby & Pete Hayes