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This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In this book, you will learn how to:
Determine if your business is operationally oriented or market oriented
Identify opportunities for business growth
Understand why marketing execution is sometimes not effective
Assure ongoing market relevance
Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Customer ReviewsMost Helpful
By advanced multi sign on 12-26-17
A needed summary
Would you consider the audio edition of The Growth Gears to be better than the print version?
Missing the PDFs, but that is common in audible. Other than that, at my level of growth is a refreshment and a very insightful find!
What did you like best about this story?
Everything in the book is to like.
Which scene was your favorite?
I would recommend it to every CEO that wants to growth to 10,000.
By STIJN HENDRIKSE on 11-14-16
Both practical and insightful. Great CMO manual
Must read for every marketing leader. Great combination of understanding the fundamentals of marketing that still fuel long term marketing success, and the new ingredients from digital and content driven marketing approaches. The authors clearly ground this book in real life application of the approach, proving the theories they describe. The real customer success stories are very applicable across industries.