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For me, personaly, book was way detailed, in the parts, that dont really needed explanation. All ideas of the whole book, can be explained in 5 minutes, maximum. He included a lot of biography, the exact dates, like "in 28 August ninteen sixty four he went to the office of the Bob Duclan, that was located in Beverly Bils, where they moved recently, and was there already 5 years after Bob leaved the office", - I dont really care, who where went, and too many data was really anoying and boring, especially by the end of the book. In the book, was some insight, but in comparison to the other, even avarage books, insights was too little. He speaked a lot about trust, honesty and respect toward the customer, but dont really respected the time, of those who will dedicate 5 hours of their life, that will never come back. So, I DONT RECOMMEND, to waste your time and be disrespected, by the guy, that dont appreciate the time, money, and attention of their customers. The great lesson, that I learned from this book, its that DONT BUY BOOK BEYOND THE 15$ PRICE, ESPECIALLY IF ITS LONG LIKE THAT. Anyway, good luck to you guys, if you still with me)
3 of 3 people found this review helpful
wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.
1 of 1 people found this review helpful
There is some value in this book by mere exposure to business problems and possible creative solutions. But the link between these business decisions and company outcomes is drawn unconvincingly. The pros and cons of different options are not explored in detail, so the moral of the story is often unnuanced cliché.