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Publisher's Summary

Chris Zook and James Allen, partners at the global consulting firm Bain & Company, report on how leveraging a simple formula allows companies to create new and more lasting differentiation.This article was first published in the November 2011 issue of Harvard Business Review.
©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.
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By David Parsonage on 04-01-17

Sustainable Competitive advantage

Very good and provides a number of reasons of why organisations fail to remain competitive regardless of resources.

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