Regular price: $18.89

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $18.89

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

A "gray rhino" is a highly probable high-impact yet neglected threat - kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.
Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high-impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential listening for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.
This audiobook features an introduction read by the author.
©2016 Michele Wucker (P)2016 Macmillan Audio
Show More Show Less

Customer Reviews

Most Helpful

By El Fadil on 10-13-17

The voice is not for an audiobook

The voice is not for an audiobook. The book is interesting and frankly I had a challenge following the voice because simply its monoton to follow it

Read More Hide me

1 of 2 people found this review helpful

See all Reviews
© Copyright 1997 - 2018 Audible, Inc