Regular price: $27.97

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $27.97

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.
©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.
Show More Show Less

Customer Reviews

Most Helpful

By Kollar, Laszlo on 06-12-16

Digging for the roots of the Phoenix Project

Would you consider the audio edition of The Goal to be better than the print version?

as a daily commuter audiobooks are more convenient for me than print or an e-book.

What was one of the most memorable moments of The Goal?

I picked this book since it was mentioned in another book called the Phoenix Project. I was looking for ammunition in a discussion about the analogy between running a manufacturing plant and running an IT shop. IT people look down on manufacturing and they are wrong. There is a lot to learn from the Theory of Constraints, the LEAN method and JIT.

Which scene was your favorite?

Herbie, the boy scout, being the bottleneck.

Read More Hide me

5 of 5 people found this review helpful

By Wooden Nichols on 05-03-15

The Goal - still relevant today

I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

Read More Hide me

4 of 4 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By TAMBE on 11-24-15

Gripping fantastic book masterfully narrated.

Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

Read More Hide me

1 of 1 people found this review helpful

By amar on 12-01-17

excellent book

excellent book with lot of new insights on manufacturing and business . very nicely narrated made is interesting to go through

Read More Hide me
See all Reviews

Customer Reviews

Most Helpful

By Rod on 05-06-14

Must read for anyone in business

Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?


Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

Read More Hide me

1 of 1 people found this review helpful

By Jeremy on 10-07-16

Great story and useful information

I really enjoyed this book, story was great, it has sound of machinery when walking through a factory, birds chirping when hiking a trail, to rock music while driving home after a promotion. It has different voices of all the character's too, by far the best audio experience compared to other audio story books.

You get to see how a manufacting plant is run from the managers perspective, seeing the effects of new improvements. As a small business owner myself i have noticed areas that can be improved, based from the methods taught in this book.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc