The Goal

  • by Eliyahu M. Goldratt, Jeff Cox
  • Narrated by uncredited
  • 11 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.


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Customer Reviews

Most Helpful

I wish all audiobooks were as good as The Goal

Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!
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- Ahmad alqurashie

Disappointed - Not what I expected.

The description of this book lead me to believe that this was going to be geared toward general improvement in a business setting. I only made it a little over half way through because all it's talking about is manufacturing processes. I'm sure this would be interesting to someone in that field but it's a waste of time for most other business people. I'm frustrated that the book's description wasn't more clear about the focus.

Also, as a former manufacturing engineer, I found their problems to be very simple with common sense solutions. I didn't see anything that would qualify as "brilliant". The solutions were always right in front of them. It's no wonder the plant was failing if they couldn't see the problems on their own. Very disappointed.
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- Michael

Book Details

  • Release Date: 03-18-2014
  • Publisher: HighBridge, a division of Recorded Books