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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.
©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Wooden Nichols on 05-03-15

The Goal - still relevant today

I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

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10 of 10 people found this review helpful

5 out of 5 stars
By Dan Collins on 03-23-17

Reinventing Production for Us IT Dummies

I am an IT manager and I am getting into DevOps. This book came up more than once in my research so I gave it a try even though I am not in fabrication and production. At least, that's what I thought until I listened to this book.

What I love about this book is that the fictional narrative allows the protagonist to "blow-up" his manufacturing plant's way of doing business. Of course, he isn't trying to blow it up, he is just trying to make it perform. But Goldratt teaches us that somethings, some processes we entered the profession with, some metrics that have served us well for years - need to be blown-up and more importantly, replaced with something useful. Listen to this book and find out not necessarily what the new metrics should be - but how to discover them for yourself.

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8 of 8 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By TAMBE on 11-24-15

Gripping fantastic book masterfully narrated.

Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

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1 of 1 people found this review helpful

5 out of 5 stars
By Mr. Brian Jenkinson on 08-01-18

Manfacturing in all sectors

It doesn't matter your sector, the goal is all about improvement. This book brings to life a manufacturing plant and the analysis and changes to make that can be applied to any business. Want to make your business or the business you work for more successful, then understand your goal.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Jeremy on 10-07-16

Great story and useful information

I really enjoyed this book, story was great, it has sound of machinery when walking through a factory, birds chirping when hiking a trail, to rock music while driving home after a promotion. It has different voices of all the character's too, by far the best audio experience compared to other audio story books.

You get to see how a manufacting plant is run from the managers perspective, seeing the effects of new improvements. As a small business owner myself i have noticed areas that can be improved, based from the methods taught in this book.

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1 of 1 people found this review helpful

5 out of 5 stars
By Rod on 05-06-14

Must read for anyone in business

Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?

Jonah

Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

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1 of 1 people found this review helpful

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