The Goal

  • by Eliyahu M. Goldratt, Jeff Cox
  • Narrated by uncredited
  • 11 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.


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Customer Reviews

Most Helpful

Digging for the roots of the Phoenix Project

Would you consider the audio edition of The Goal to be better than the print version?

as a daily commuter audiobooks are more convenient for me than print or an e-book.

What was one of the most memorable moments of The Goal?

I picked this book since it was mentioned in another book called the Phoenix Project. I was looking for ammunition in a discussion about the analogy between running a manufacturing plant and running an IT shop. IT people look down on manufacturing and they are wrong. There is a lot to learn from the Theory of Constraints, the LEAN method and JIT.

Which scene was your favorite?

Herbie, the boy scout, being the bottleneck.

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- Kollar, Laszlo

The Goal - still relevant today

I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.
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- Wooden Nichols

Book Details

  • Release Date: 03-18-2014
  • Publisher: HighBridge, a division of Recorded Books