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Make consumers and customers the boss, not the CEO or the management team
Innovate to grow a mature business
Develop higher growth and higher margin businesses
Create new customers and new markets
Revitalize a business model
Reach outside your own business and tap into the abundant brainpower and creativity of the world
Integrate innovation into the mainstream of your managerial decision making
Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.
"Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & Gamble...now famous for its open approach to innovation." (BusinessWeek)
Customer ReviewsMost Helpful
By Book fan on 02-07-09
There is legitimate and fascinating dialog which surrounds the topic of innovation and the companies such as P&G which have embraced it. This book is largely written by and about Procter & Gamble, and P&G's overt and intentional application of "innovation as a process" as to how they have succeeded in their markets. With those expectations in my mind, I was shocked to find how almost intentionally bad this book is. Half way in I have found it to be a painful regurgitation of their required SEC filings denoting their acquisitions and brand changes, grossly over-saturated with the word "innovation." Apparently the primary author was of the mind that saying the word "innovation" was a reasonable substitute for describing any applied process for bringing innovation into another company or environment.
I would strongly encourage anyone who is interested in the topic of innovation to look for OTHER sources, such as books by the team at IDEO (Consider "The Art of Innovation" and "Ten Faces of Innovation") The author and publisher of this book ought to be ashamed, and I am very sorry I purchased it much less spent the time to listen.
3 of 3 people found this review helpful
By Octfcu on 07-11-18
Advanced Management Book
If you are a new manager or leader, this book will take you a few reads to understand the concepts but your effort, hard work and dedication into it will pay off.
This book is filled with very helpful information that will help you build trust, communication and inspiration in your team.
The Customers/Clients are Boss. You have two types of them, internal clients and external clients. Both have a saying.
Customer ReviewsMost Helpful
By James on 08-17-10
A great book, though a little long
Great book, with loads of real world examples, though a little longer than it needed to be to make it's point (the author should have read 'made to stick' and i recommend you do too!)
2 of 2 people found this review helpful