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There is legitimate and fascinating dialog which surrounds the topic of innovation and the companies such as P&G which have embraced it. This book is largely written by and about Procter & Gamble, and P&G's overt and intentional application of "innovation as a process" as to how they have succeeded in their markets. With those expectations in my mind, I was shocked to find how almost intentionally bad this book is. Half way in I have found it to be a painful regurgitation of their required SEC filings denoting their acquisitions and brand changes, grossly over-saturated with the word "innovation." Apparently the primary author was of the mind that saying the word "innovation" was a reasonable substitute for describing any applied process for bringing innovation into another company or environment.
I would strongly encourage anyone who is interested in the topic of innovation to look for OTHER sources, such as books by the team at IDEO (Consider "The Art of Innovation" and "Ten Faces of Innovation") The author and publisher of this book ought to be ashamed, and I am very sorry I purchased it much less spent the time to listen.
3 of 3 people found this review helpful
What didn’t you like about Marc Cashman’s performance?
Marc Cashman is grueling to suffer through as a reader. If he isn't enthused or fascinated by what he's saying, how are we supposed to be as listeners? The guy has no intonation. And on top of that, he takes strange pauses in the middle of thoughts.
Any additional comments?
AG Lafley clearly didn't put much effort into writing this, which is a huge disappointment considering he has a lot of great stories to share that could be useful. Ram Charan just continuously makes a series of general statements that are just too general to be useful. Together they make a couple of weak storytellers.
Great book, with loads of real world examples, though a little longer than it needed to be to make it's point (the author should have read 'made to stick' and i recommend you do too!)
2 of 2 people found this review helpful