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The audiobook was very instructive albeit the monotone and somewhat uninspiring narration. It provides a very good overview on what PR is and how to use it within your organization.
By listening to this audiobook you will learn:
+ Why is PR important for your business
+ What PR can do and cannot do / misconceptions
+ Who PR deals with
+ Your PR opportunities
+ What is the relationship between medias and PR - quite long and informative chapter
+ How should your PR behave
+ What skills is required for effective PR
+ Some useful rules to follow
I think the whole book lacks to understand its target audience and doesn't give enough examples, or at least real world business-related examples. It however remains an easy to understand book that covers the topic in-depth.
It's a great addition for those interested in startups books or for curious minds desiring to have a kick start in PR. I don't think the book would be a great for academics who already studied in that field - go with the marketing equivalent instead.
TL;DR; the book won't give you advanced mind-controlling techniques and ninja PR skills. Read it if you'd like to understand what's PR all about (the title says it all).