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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin Audio
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Customer Reviews

Most Helpful

By Melissa Every on 11-05-17

Interesting presentation

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

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8 of 8 people found this review helpful


By Luis Lopez on 10-20-17

Very insightful. Recommended!

Very insightful set of opinions on "the 4". Made valid, good points and correlations on things we are exposed to everyday, but don't really notice. I will DEFINITELY recommend this book to friends, students and contacts. The narrator was good, although I really expected and was looking forward to hear Professor Galloway in the narration. Probably the best book I have read this year. Kudos to professor Galloway! May there be more!

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3 of 3 people found this review helpful

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