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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin Audio
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Customer Reviews

Most Helpful
3 out of 5 stars
By Patrick on 01-19-18

Pessimistic and narrow minded

If you’re an entrepreneur hoping to learn valuable insights into how “the four” operate... this book will provide them...

However you’re going to have to reverse engineer those insights from all the negative pessimistic things Scott has to say first.

Most information he gives about the companies is punctuated by a personal, narrow minded, judgement about how the companies are “evil” and nearly everything they do is “disrupting jobs” and taking advantage of people.

He’s convinced:

- Virtual Reality is basically the dumbest investment Facebook has ever made
- Robots and AI are going to steal all our jobs
- People only like Apple because they think iPhones will get them laid more


If you’re and entrepreneur who admires these companies, doesn’t think Steve Jobs was (“an ***hole”, and wants to “make a dent in the universe” ...

Get something else instead.


- Shoe Dog
- Onward
- The Everything Store
- Steve Jobs
- Elon Musk
- Titan

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6 of 6 people found this review helpful

4 out of 5 stars
By Melissa Every on 11-05-17

Interesting presentation

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

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13 of 15 people found this review helpful

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