The Four

  • by Scott Galloway
  • Narrated by Jonathan Todd Ross
  • 8 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.


See More Like This

Customer Reviews

Most Helpful

Timely and Insightful

Highly recommended for anyone impacted by any of The Four! Text and performance are both great!
Read full review

- Cori Taylor

Analytical and insightful

While you won’t agree with everything the author says, or his approach, is a great eye opener. Some people won’t even stop to ponder the why’s or the how’s, but for the alert minds out there this is a great polemic book for your enjoyment.
Read full review

- Emilio Grande

Book Details

  • Release Date: 10-03-2017
  • Publisher: Penguin Audio