It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.
"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Solid and inspirational
- Tony Jacobson "tonejac"
I didn't read the print version, however, I could see why one would want the print edition as a supplement. The author has some tips that I wish I could just revisit. I listened while walking my dog, so I didn't get anything written down or bookmarked. In the second chapter, I was already wishing I had a printed one.
Hmm I think it compares to the usefulness of anything Seth Godin writes, and the simplicity of Jeff Beals's concepts in Self Marketing Power.
I could listen to her talk for hours. Very soothing, authoritative and exudes confidence.
I would like to see some of the tips she shares on a PDF available with the audiobook. I enjoyed the book a lot and would highly recommend it to anyone starting or running a business. It applies best here, but perhaps some vp of marketing would get some great info too.
- L. Pelto "BookGobbler140"