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Publisher's Summary

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.
©2013 Bernadette Jiwa (P)2013 Gildan Media LLC
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Critic Reviews

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)
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Customer Reviews

Most Helpful

By Tony Jacobson on 04-09-15

Solid and inspirational

There were great stories and good solid principles that were shared in this book. However, there was not very much information about how to go about doing things mentioned in this book.

Essentially it came down to that the author was using hindsight of successful stories and saying, "just be like them."

While being very inspirational, the book was not very helpful.

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1 of 1 people found this review helpful


By Esdee35 on 06-11-17

Food for thought

I really enjoyed this book. It was informative, thought-provoking and interesting. I will probably listen to it again.

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Customer Reviews

Most Helpful

By Miriam Oladejo on 07-27-15

Interesting examples

Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business.

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By Mr.Ian on 03-14-15

Great insights.

What a really great book. Listened to it on audible and it was superb. Easy to listen to and dip and out of whilst driving. Would highly recommend to anyone.

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