The Extra 2%

  • by Jonah Keri
  • Narrated by Lloyd James
  • 9 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

What happens when three financial-industry whiz kids and certified baseball nuts take over an ailing Major League franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens - the culmination of one of the greatest turnarounds in baseball history.
In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.


What the Critics Say

"Jonah Keri has given us a fascinating look at how the Tampa Bay (Devil) Rays became winners. The Extra 2% is a captivating book if you love baseball, but it's an even more captivating book if you love success." (Joe Posnanski, senior writer, Sports Illustrated)
"The Tampa Bay Rays - with their ma-and-pa-sized budget - have gone head to head with baseball's two superpowers, the Yankees and the Red Sox. In the superb The Extra 2%, Jonah Keri explains how and why in a way that will remind readers of Michael Lewis's Moneyball." (Buster Olney, senior writer, ESPN The Magazine)
"All baseball fans ever ask for is hope: hope not only for a season out of their dreams, but also for leaders smart enough and imaginative enough to figure out how to make those dreams reality. In The Extra 2%, Jonah Keri not only presents this blueprint followed to perfection but does so with a brilliant page-turner of a book that will satisfy fans of both baseball and first-rate writing." (Mike Vaccaro, columnist, The New York Post)


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Customer Reviews

Most Helpful

No Strategies or Insight

This book is what one would expect if they picked up a Sports Illustrated Tampa Bay Rays Season video that comes with an annual subscription (you know, the one that is near impossible to cancel!) I got through the whole thing because I don't really follow the Rays, so it was all new to me. Unfortunately, I was expecting more detail on the Wall Street guys behind some of the baseball strategies that are being used in today's game. Instead, it felt like a long winded history of the Rays.
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- Victor Luera "Move along....nothing to see here."

Mediocre at best

This is book somehow managed to not be about baseball, business or anything but patting D-Rays execs on the back, but not really giving a reason why. The author spoke of "arbitrage" and how they tried to do that (trading something for more than it was worth for something for less than it is worth) but failed to give an example of it. The storyline was not coherent, the reader mispronounced names (famous manager Lou Piniella is 3 syllables, not 4...ignore the 2nd "i"). Most of the "business" parts of the book had to do with promotions they ran and not the thinking behind them. This is not a good book and I would not recommend it to anyone.
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- Joel Mayer

Book Details

  • Release Date: 06-08-2011
  • Publisher: Dreamscape Media, LLC