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Publisher's Summary

What happens when three financial-industry whiz kids and certified baseball nuts take over an ailing Major League franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens - the culmination of one of the greatest turnarounds in baseball history.
In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.
©2011 Jonah Keri (P)2011 Dreamscape Media, LLC
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Critic Reviews

"Jonah Keri has given us a fascinating look at how the Tampa Bay (Devil) Rays became winners. The Extra 2% is a captivating book if you love baseball, but it's an even more captivating book if you love success." (Joe Posnanski, senior writer, Sports Illustrated)
"The Tampa Bay Rays - with their ma-and-pa-sized budget - have gone head to head with baseball's two superpowers, the Yankees and the Red Sox. In the superb The Extra 2%, Jonah Keri explains how and why in a way that will remind readers of Michael Lewis's Moneyball." (Buster Olney, senior writer, ESPN The Magazine)
"All baseball fans ever ask for is hope: hope not only for a season out of their dreams, but also for leaders smart enough and imaginative enough to figure out how to make those dreams reality. In The Extra 2%, Jonah Keri not only presents this blueprint followed to perfection but does so with a brilliant page-turner of a book that will satisfy fans of both baseball and first-rate writing." (Mike Vaccaro, columnist, The New York Post)
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Customer Reviews

Most Helpful
2 out of 5 stars
By Buster on 05-15-15

The book isn't sure what it wants to be

The overarching thesis is weak and the book flits between a play by play money ball type narrative vs. The holistic strategy employed by management ownership and the field manager.

By far the best chapter is the one on the skipper Joe Madden...the rest of the book doesn't stand the test of time.


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2 of 2 people found this review helpful

4 out of 5 stars
By FloridaBuyer on 11-07-14

Interesting book, lousy narrator

Would you recommend this audiobook to a friend? If so, why?

Great for baseball fans who enjoy behind-the-scenes and front-office narratives.

Would you be willing to try another one of Lloyd James’s performances?


Any additional comments?

This book really needed a narrator who is at least a little familiar with baseball. Mispronounced names are jarring -- Tom GlaVINE, Cory Little (Lidle) a handful of others. Unforgivable is One to zero (game scores), Nine to six (a pitcher's 9-6 won-loss record) and three to two (a 3-2 pitch count). Not isolated instances, but constants throughout.

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2 of 2 people found this review helpful

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