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Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus pdf with graphics.
Customer ReviewsMost Helpful
By Jeff on 04-13-18
Great info, or great reminders
Would you recommend this audiobook to a friend? If so, why?
Yes - Great service/experience tips for about any industry.
What was one of the most memorable moments of The Experience Economy, Updated Edition?
The analogy everyone always being "on stage" and representing their business.
What three words best describe Alan Sklar’s voice?
Pretty darn alright.
Was this a book you wanted to listen to all in one sitting?
Any additional comments?
If a customer service / experience vet, there will be good reminders. If new to the concept of creating experiences, this is a Great read.