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Publisher's Summary

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus pdf with graphics.
©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.
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Critic Reviews

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Jeff on 04-13-18

Great info, or great reminders

Would you recommend this audiobook to a friend? If so, why?

Yes - Great service/experience tips for about any industry.

What was one of the most memorable moments of The Experience Economy, Updated Edition?

The analogy everyone always being "on stage" and representing their business.

What three words best describe Alan Sklar’s voice?

Pretty darn alright.

Was this a book you wanted to listen to all in one sitting?

No.

Any additional comments?

If a customer service / experience vet, there will be good reminders. If new to the concept of creating experiences, this is a Great read.

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2 out of 5 stars
By Rasmus Snabb on 10-10-17

Too many case studies for an audiobook

85% aged case studies. Better experience as printed book where you can just skip to the relevant 15%

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Customer Reviews

Most Helpful
4 out of 5 stars
By kaisbadran on 12-08-15

rare and a good intro

If you are looking for an introduction to experience based economy. worth starting with

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