The Experience Economy

  • by B. Joseph Pine II, James H. Gilmore
  • Narrated by Eric Conger
  • 3 hrs and 8 mins
  • Abridged Audiobook

Publisher's Summary

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences.The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers.
The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable, and lasting, impressions that ultimately create transformations within individuals. Make no mistake, say Pine and Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.


What the Critics Say

"This is a good look at how every business is morphing into show business....Just creating a product and waiting for the world to come to your door is not going to cut it." (ZDNet)
"The Experience Economy, with its own well-developed theme and enriching examples, may transform more than a few managers." (Technology Review)


See More Like This

Customer Reviews

Most Helpful

The next step after products and services

Pine & Gilmore have written a book that stands the test of the decades, for sure. They outline how businesses (or organizations in general) can distinguish themselves from their competition. From the lowly commodities up, it goes via products, than services finally to experiences and ultimately transformations. Experiences stimulate all the senses, educate or inspire and are unique for each. Thus you can charge a higher premium on their costs than for normal 'products'.

This book describes the road and practices you need to adopt in order to move from a product or service provider up the value added ladder. Not all practical advice is valid for all and particularly the theatrical elements seem to me to be irrelevant for many businesses. I also pity the subtitle, which dumbs the concept down to a trick to pimp the business. It is not so and enough depth is provided to make the translation to your own activities.

A glimpse is given to transformations, the pinnacle of what businesses can provide. I am anxiously awaiting a more in-depth analysis of this phenomenon.

Well recommended reading for everybody interested in strategy, business development and marketing/positioning.
Read full review

- E. Smakman

Brilliant, Insightful, Impactful - A Must Read!

Guaranteed to improve your understanding of how to compete in today's competitive environment, Pine and Gilmore offer a brilliant thesis on shifts in the economic landscape which have made old industrial ways of thinking obsolete. Whether you are responsible for marketing, branding, or advertising, this book provides profound insights into the whys and hows you need to know to compete through experiential offerings. Miss this book and you miss out on everything that is at the cutting edge of brand marketing today.
Read full review

- Kathleen

Book Details

  • Release Date: 09-30-2005
  • Publisher: HighBridge, a division of Recorded Books