The Essential Little Book of Great Lawyering teaches lawyers everything they need to know - and do - to impress clients. If your clients think you are a great lawyer, they give you more work and referrals. If your clients would not describe you as "the best lawyer with whom they have ever worked" then you must listen to this audiobook. Jim's core thesis is simple: Being a great lawyer IS the best way to grow a practice. This will be music to the ears of many lawyers who are reluctant to enter the seemingly-pedestrian world of marketing. Unfortunately, there is a twist. Lawyers must understand what it means to be a great lawyer in the client's eyes, and that requires a very specific approach to lawyering. The framework for this approach is set forth in a clear, practical and engaging series of examples and ideas that have grown out of hundreds of client interviews Jim has conducted.
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