The Entrepreneur's Toolkit : The Great Courses: Professional

  • by The Great Courses
  • Narrated by Professor Michael Goldsby
  • Series: The Great Courses: Professional
  • 12 hrs and 39 mins
  • Lecture

Publisher's Summary

This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.
You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.
Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.


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Customer Reviews

Most Helpful

Smart first half, lacking and slow in the second.

Would you say that listening to this book was time well-spent? Why or why not?

If not for the ability to speed the audio up 2x speed, I don't think I would have been able to put up with the reader's many awkward pauses and slow pronunciations.

Was The Entrepreneur's Toolkit worth the listening time?

If you highly value your time, I would only recommend the first half of this lecture at 2x the speed. Please read my additional comments below for a more detailed explanation as to why I've come to this conclusion.

Any additional comments?

There's a wealth of knowledge in this lecture, but most of that wealth is exposed in the first half of this book. The second half - although still relevant - pertains to basic business 101 and focuses on after-the-fact and day-to-day running of your start-up (which, i'd actually recommend taking a business and financial accounting course to prepare you for starting a business). With drawn out over-explanation of concepts and sentences, the second half of Professor Goldsby's lecture feels more like a "Business for Dummies" entry than a great lecture.

In the first half, the reader divulges valuable insights about idea cultivation, investor expectations, and start-up culture which is directly relevant today. For listeners like myself, who have taken at least one business course, I can only recommend the first half of this lecture.

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- Florin

Very helpful in developing my business plan

I am exploring a consulting business and through this course determined certain businesses that are not my target market that I had originally thought would be.
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- Vince Thyng

Book Details

  • Release Date: 09-26-2014
  • Publisher: The Great Courses