Regular price: $19.59

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.59

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:


Locate sure-bet opportunities for improving products
Get serious about positioning, distributing, and licensing
Find funding
Take calculated risks and minimize failure
And much more

The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap in to the best ideas for making your venture work?
©2017 Leonard C. Green (P)2017 Gildan Media LLC
Show More Show Less

Customer Reviews

Most Helpful

By Kindle Customer on 10-20-17

Greet Book for all levels.

The book focuses on case studies that help you get a much better understanding of the topics. Would combine with a book like Lynchpin for those who want to open their own business or just move up in your professional career.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc