The Entrepreneur's Playbook

  • by Leonard C. Green, Paul B. Brown
  • Narrated by Leonard C. Green, Tim Andres Pabon
  • 5 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:

Locate sure-bet opportunities for improving products
Get serious about positioning, distributing, and licensing
Find funding
Take calculated risks and minimize failure
And much more

The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap in to the best ideas for making your venture work?


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Customer Reviews

Most Helpful

Greet Book for all levels.

The book focuses on case studies that help you get a much better understanding of the topics. Would combine with a book like Lynchpin for those who want to open their own business or just move up in your professional career.
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- Kindle Customer

Book Details

  • Release Date: 02-23-2017
  • Publisher: Gildan Media, LLC