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By Steve Mudie on 10-03-08
Useful for more than just entrepreneurs
Lacking any customer reviews here before I purchased "The Entrepreneurial Conversation", I found some favorable ones on Amazon that convinced me to give it a shot. I'm glad I did, it was well worth it.
The pace and direction of the narration was like sitting down with a friend and having them explain what works and what doesn't as they guide you through the material. At nearly every stage of the book, interesting true life examples were recited that served well to reinforce the validity of the lesson being taught. The authors even take the time to dispel certain old school methods of communication that simply don't work with solid reasons why they don't.
While some of the material was not new to me, I still picked up on some key points and even found myself being described in certain aspects of how not to converse. Ever willing to learn, I was presented with an early opportunity to put some of the common sense techniques from the book to work with my teenage daughter and we both came away with far more favorable results than our usual "talks". The key there was in the title; "Creating Mutually Beneficial...Relationships".
If there was any downside to the book it was only in the all-too-often repeated phrase "Entrepreneurial Conversation". Being the main topic they obviously had to use it but at times I found myself wishing they had chosen to abbreviate it or reword it in some way so as to avoid repeating it over and over. That said, I got used to it and was able to ultimately ignore it as the content outweighed that minor shortcoming.
While I purchased it with my eye on business dealings, the information it relates is simply solid good sense that, if you are willing to listen, will teach you to communicate better and with that, prosper.
9 of 9 people found this review helpful