Dan Ariely, a professor of Behavioral Economics at Duke University, writes about how it's time for companies to abandon the assumption that customers, employees and managers make logical decisions. This article was first published in the July 2009 issue of Harvard Business Review.More
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Easing the Cost of Retribution
- Cynthia "Always moving. Always listening. Always learning. "After all this time?" "Always.""
- Sam Woodbury