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SFX: Heavy groan and audible eye-roll.
The only points made are that he was one of the most successful and important ad men ever (even if you’ve never heard of him) and that Great creativity wins over bad advertising. Seriously, that’s it... wrapped in the most annoying puffery I’ve seen since Donnie Deutsch.
1 of 1 people found this review helpful
wonderful interpretation by the reader, book tends to be a little too colloquial at times (it is not like an academic publication and should not be confused as such).... it may be of limited interest for advertising professionals with exposure to topics such as adblockers and digital disruption, while for professionals in adjacent industries or having to use advertising for their business, it can be helpful.... it also describes how publishers have been influenced by the changing nature of advertising and its scope! excellent purchase!