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The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
Essex helped run what was generally considered to be the hottest shop in the industry, Droga5. He is therefore uniquely qualified to report on the industry's demise - and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland - a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead Essex boldly challenges global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay - yes, pay - to see them.
With trenchant wit and razor-sharp insights, Essex presents an essential new vision of where the smart businesses could be headed, to the cheers of brands and consumers alike.
Customer ReviewsMost Helpful
By JMK_NYC on 10-18-17
The longest LinkedIn profile ever
SFX: Heavy groan and audible eye-roll.
The only points made are that he was one of the most successful and important ad men ever (even if you’ve never heard of him) and that Great creativity wins over bad advertising. Seriously, that’s it... wrapped in the most annoying puffery I’ve seen since Donnie Deutsch.
1 of 1 people found this review helpful
By REVIEW JUSTICE on 04-09-18
not unlike the snake oil he bemoans
provocative title and premise but lacking insubstance.
much of the book is just finding different ways to say that advertising is annoying and ad blockers are going to end advertising.
the case studies he points to as potential solutions are few, and each inherently has its own special circumstance that limit the application to other brands. (citibike came after a state government already approved a program, lego was beloved enough universally as a product to make a movie).
expected more from the former ceo of droga, but the book does seem to confirm the industry is out of ideas.