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Publisher's Summary

Eighty percent of all businesses fail in their first five years!
When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place. The well-planned system will, once started, chug along continually and predictably, transporting you to the better life of which you've only dreamed. After all, your business should make it possible for you to do whatever you wish, whenever you wish, while continuing to produce exceptional results... without you! That is your fundamental goal - dispensability! Gerber will:


Show you the Three Essential Components of Business Development: Innovation, Quantification, and Orchestration.
Teach you the important questions to ask in order to nurture an extraordinary business.
Reveal the five skills vital to the entrepreneur - Discrimination, Concentration, Organization, Innovation, and Communication.

Gerber's refined techniques for entrepreneurs enumerate how to successfully build a business that will soar in both booming and sagging economic markets, learn to focus on the results, not the work, and to see your business as your product. You'll also hear Gerber's 7 Steps of Business Development:


Development of Your Primary Aim
Development of Your Business Picture
Organizational Development
Management Development
People Development
Marketing Development
Systems Development

©1995 Michael Gerber (P)1995 Nightingale Conant
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Customer Reviews

Most Helpful

By Kyle H. on 08-25-16

Fantastic Seminar

This seminar may be a little dated but there are many great truths that are fundamental and dangerous to deny. I studied Japanese business (lean) and I stick by the real fundamentals of Toyota in my service business. It was very interesting to hear the same ideas, packaged in a way that non-lean people would buy.

This is not straight lean of course but stresses how important systems are in every business. And much more is covered.

This is a great listen that Americanized my thinking about business. I have already implemented much of the thinking in my business and have seen great results.

This is an essential listen.

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1 of 1 people found this review helpful


By Gloria Beckley on 03-16-16

Work ON not IN your business

The take away is don't get caught up in everyday operations to the point your just any other employee/technician.
Rather be a visionary with a mission to grow and create a business sellers will fight to buy. I found the organizational chart exercise especially enlightening.

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1 of 1 people found this review helpful

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Customer Reviews

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By Anthony on 06-16-15

Great content

A slow start and was very preachy and shouty at times, especially on, but once it gets going there is some superb content

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2 of 2 people found this review helpful


By David Fitzmaurice on 11-18-17

Some great advice for building a business system

Loved every minute of it. I'd advise to have a pen and paper to write down notes.

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Customer Reviews

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By Bradley on 08-20-17

not worth it.

just read the book. this is a shiort live version tryjng to sell the ideas and you will buy the book anyway.

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By C.M.Artes on 02-20-17

A brilliant fresher for Gerber's business ethos

What made the experience of listening to The E-Myth Seminar the most enjoyable?

I read 'E-myth revisited' (EMR) almost 10 years ago now. This seminar was seasoned with examples from the book, as well as new examples.

Who was your favorite character and why?

The final chapter. Introduced the concept of approaching the organisation as if it were a school (which I couldn't remember being part of EMR)

What about Michael E. Gerber’s performance did you like?

Very fresh and down to earth. Made some jokes (and laughed at a few of his own) which, to me, made the monologue more genuine.

Any additional comments?

Still deciding if the premise of the book is true in every case (in other words, can any organisation adopt the 'create a turnkey and sell it as a franchise' model).

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