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Publisher's Summary

Running a successful real estate brokerage firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education or experience for the technical ins and outs of operating a real estate brokerage. Yet what training has prepared you to run a business? The E-Myth Real Estate Brokerage fills this knowledge gap, giving you a complete toolkit for either starting a real estate company from scratch or maximizing an existing company's performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving real estate brokerage.
Combining the wisdom of renowned business-development expert Michael E. Gerber and the real-estate-broker expertise of Richard A. Rector, The E-Myth Real Estate Brokerage equips you to:

Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines
Transform yourself from a successful real estate broker into a successful real estate broker-manager-entrepreneur
Rethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business)
Stop trading time for dollars
Manage those processes through which people get things done, which becomes your Management System - for everything you do
Implement innovative systems to produce consistent results as your practice grows
Take the sanctity of time seriously, blocking time for entrepreneurial work
Create the story that becomes the heart of your practice
Leading a real estate brokerage can seem like a daunting task, with too few hours in the day, too many petty management issues, and a constant struggle to create and implement systems to help you grow. The E-Myth Real Estate Brokerage offers you a road map to create a financial-advisory business that's self-sufficient, growing, and highly profitable. Take your brokerage to levels you didn't think possible with this unique guide!
©2012 eChristian (P)2012 eChristian
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Customer Reviews

Most Helpful
5 out of 5 stars
By jacqueline on 02-18-14

Great for new brokers!

What made the experience of listening to The E-Myth Real Estate Brokerage the most enjoyable?

This Book was very helpful to make me realize that I need to transition from the technician to the entrepreneur which is all about setting up systems and processes t stay on track.

What did you like best about this story?

The fact that I really need to stop and make time to put systems in place to be successful.

What about Michael E. Gerber’s performance did you like?

all of it

Was this a book you wanted to listen to all in one sitting?

if only I had the time I would have loved that!

Any additional comments?

Strongly recommended for agents who are trying to convert to owners as it is not an easy task. I had no idea what I was up against when I opened my Exit Realty Brokerage.

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1 of 1 people found this review helpful

1 out of 5 stars
By WSC on 03-13-13

No worth the time!

Would you try another book from Michael E. Gerber and Richard A. Rector and/or Michael E. Gerber?

I've read and enjoyed both E-Myth Revisted and E-Myth Mastery. I believe both of these books are worth a read. Maybe it's because I had high expectation after reading E Myth Revisted, but this truly was a let down and a waste of time. The problem with this book is that its so elementary, that I believe only a true novice agent would get anything out of it, I can't see how a broker or an owner of a brokerage company that has survived the last 5 years of the current market, will gain any insite from this book.
AlsoI found the constant marketing plugs for Realty Executive annoying.

What was most disappointing about Michael E. Gerber and Richard A. Rector ’s story?

E-Myth Revisted covered most these concepts. The rest of the book was an advertisement for Realty Executives. Bummer.
And what was with the "Open & Close" chant when talking about change and the oneness with all. I though I was listening to a Deepak Chopra book.

How did the narrator detract from the book?


What character would you cut from The E-Myth Real Estate Brokerage?

Richard Reactor adds no value to the concept.

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3 of 4 people found this review helpful

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