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I agree with Rich. A lot of fluff and not much useful advice for the practicing eye doctor. I applaud Dr. Uglum for writing his half (there aren't many books on this subject) but Gerber's half was generic and not helpful. It almost felt like Gerber took his existing emyth book and pasted the word "optometrist" into it. Also, I've never read a book with as many dedications and shout-outs in my life ... seriously, the first 15 minutes of audio can be skipped.
The book doesn't cover the ethics of how Dr. Uglum hires other optometrists ... does he make them partners, or just use them to "duplicate" himself and keep them as employees forever? I'm not sure I'd feel comfortable doing that to others in my own profession, even though this is the "e-myth way." Finally, I wasn't wild about the Gerber sales pitches or the nutraceutical stuff. Other than all those negatives, a decent listen and both authors did a great job with narration.
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