What makes a company great? Management trends come and go. Economic conditions fluctuate, and market demands shift. Corporations restructure and new owners take over. The one constant, the one enduring truth, is that people define the character of a company. They always have and always will. Motivated, passionate people make the difference between ho-hum mediocrity and extraordinary performance. That's the message from Peter W. Schutz, former CEO of Porsche AG and author of this new book. Schutz explains that people are the heart and soul of any business. In The Driving Force, he shares a wealth of insights he learned throughout his career that relate to the successful management of people.
Schutz also shares his personal story of escaping Nazi Germany, landing first in Cuba, with just the shirt on his back, before migrating to the United States. At age 50 he has come full circle, back in Germany to run Porsche, the most German of German car companies. These experiences, and more, shape his philosophy today.
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A must for aspiring leaders and auto enthusiasts