In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.More
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Fiar Isaac sould be the title of this book
Be prepared to lean more about FICO scores and how businesses use them as The Deciding Factor than you ever wanted to know. The first seven sentences of each chapter are worth writing down. Beyond that the words Fair Isaac and FICO are repeated endlessly. Yes, many big and successful companies have used FICO scores to change the way they do business. Rosenberger and Nash seem to believe that those example companies uses the Fair Isaac consulting and FICO scores to, in some way - never really made clear - improve their business. For example, apparently, Paris Hiltons father made a mess of the Carte Blanche credit card they created. With Fair Isaac's help, it became less of a mess before the media revealed that it was a mess. I'm not familiar with the details, but the implication is that it was eventually a failure in the end. Good thing Paris' dad hired Fair Isaac. I believe that FI balance sheet has fared much better than Carte Blanche. I guess Hilton corp. survived without too much impact.
The bottom line is that the book is one of the bigger wates of time I've experienced in the past couple hundred books I've listened to. If you need to know how better to use credit scores 10 to 20 years ago, this is the book for you. If you are a business owner, entrepreneur trying to grow your business, this is a WASTE OF TIME.
Narrator is very good.
More accurate title, PLEASE! I had no opinion of FICO or Fair Isaac prior to listening to this. Now, I think you protest too much.
Very clear and understandable presentation. I like the cadence. THe narrator sold me on this book during the sample.
This is a disappointment!
Please make it clear in the summary that this is a commercial for Fair Isaac.
An interesting guide.