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Publisher's Summary

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.
©2009 Larry E. Rosenberger, John Nash (P)2009 Gildan Media Corp
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Customer Reviews

Most Helpful

By William on 07-29-13

Fiar Isaac sould be the title of this book

What could have made this a 4 or 5-star listening experience for you?

Be prepared to lean more about FICO scores and how businesses use them as The Deciding Factor than you ever wanted to know. The first seven sentences of each chapter are worth writing down. Beyond that the words Fair Isaac and FICO are repeated endlessly. Yes, many big and successful companies have used FICO scores to change the way they do business. Rosenberger and Nash seem to believe that those example companies uses the Fair Isaac consulting and FICO scores to, in some way - never really made clear - improve their business. For example, apparently, Paris Hiltons father made a mess of the Carte Blanche credit card they created. With Fair Isaac's help, it became less of a mess before the media revealed that it was a mess. I'm not familiar with the details, but the implication is that it was eventually a failure in the end. Good thing Paris' dad hired Fair Isaac. I believe that FI balance sheet has fared much better than Carte Blanche. I guess Hilton corp. survived without too much impact.

The bottom line is that the book is one of the bigger wates of time I've experienced in the past couple hundred books I've listened to. If you need to know how better to use credit scores 10 to 20 years ago, this is the book for you. If you are a business owner, entrepreneur trying to grow your business, this is a WASTE OF TIME.

Narrator is very good.

What could Larry E. Rosenberger and Josh Nash have done to make this a more enjoyable book for you?

More accurate title, PLEASE! I had no opinion of FICO or Fair Isaac prior to listening to this. Now, I think you protest too much.

What does Scott Peterson bring to the story that you wouldn’t experience if you just read the book?

Very clear and understandable presentation. I like the cadence. THe narrator sold me on this book during the sample.

What reaction did this book spark in you? Anger, sadness, disappointment?

This is a disappointment!

Any additional comments?

Please make it clear in the summary that this is a commercial for Fair Isaac.

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3 of 3 people found this review helpful

By Felipe on 07-01-12

An interesting guide.

The book brings to mind a complete description from early stages of analytics usage within the enterprises and public organizations to recent cases of companies that take advantage of advanced tools and techniques of information management for the expansion and improvement of business.

I recommend for those seeking a general understanding of the context of the use of this management model but it is limited to the purpose of a more technical (how to do) approach.

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3 of 3 people found this review helpful

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