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This book wants to be good, but in my opinion: it isn't.
It's structured like this: a major chapter devoted to each customer-funded model, ending with a chapter that's supposed to be practical – but isn't. And the preceding chapters are made up of run-of-the-mill "AirBnB did this... AirBnB did that... blah blah blah" – highlighting companies that model has worked for.
Such case stories are always irrelevant and useless to 99.9% of everyone else, since AirBnB, Apple, Instagram et al, are all outliers. No one knows for sure WHICH magic bullet led them to their success – and more than likely: it was a whole box of silver bullets, the biggest of which is great leadership, the next being chance (aka: "luck") etc.
Which other book will I recommend you get instead? The Automatic Customer is much more practical and useful. If you're into membership websites and such: go get that one!
2 of 3 people found this review helpful
This is a monster book. A must read before wasting time and money. The case studies insight and validation was well worth the money.
great and more balanced alternative to VC centric startup narrative. important reading for anyone on the entrepreneurial journey
Great case studies well commented.
The question list at the end of each chapter is paticularly useful.