In recent years the crowdfunding industry has generated several billion in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects -TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book Daly takes listeners deep inside her most successful campaigns, showing you how to:
Get fans and influencers excited about your launch
Build an appealing and powerfully designed campaign
Access proven video tips, pitching tactics, press releases, and rewards ideas
Avoid the most common headaches and pitfalls
Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
"Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the credit.... The Crowdsourceress will give you everything you need to make your crowdfunding campaign a success." (Phil Baker, COO of Pono)
"The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips." (Jesse Reed, cofounder of Standards Manual)
"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects." (Eric Ries, author of the New York Times best seller The Lean Startup)
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