The Creator's Code

  • by Amy Wilkinson, Amy Wilkinson (introduction)
  • Narrated by Cassandra Campbell
  • 6 hrs and 52 mins
  • Unabridged Audiobook

Publisher's Summary

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.
How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.
Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.
The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.


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Customer Reviews

Most Helpful

Nothing groundbreaking

I wanted to love it, but I read a lot of business books and this felt like a re-hash of several origin stories I've heard too many times (eBay, Dropbox, Air BnB), and the six lessons feel like a random collection of fairly general advice on starting a company.

The book is well written and well performed. But unfortunately I didn't pull anything new from it.
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- R. Walling

Interesting but not great

Is there anything you would change about this book?

The content was interesting but not great.. interesting stories of how various entrepreneurs got the idea to start their business.. but there really isn't "code" in this book (not that I expected there to be.. I don't think such thing can really be extracted into a "code", or written down, other than anecdotally, which this book perhaps did to a degree).

Would you recommend The Creator's Code to your friends? Why or why not?

Probably not. It wasn't a book that I "could not put down" (or in this case, "stop playing"), but rather one of the "well, I'm going to see how it ends now that I've started it".

What do you think the narrator could have done better?

I thought the "different voice" she did for the quotes from various interviewees was strange, distracting. This was not a fictional book, but it quoted interviews with Elon Musk and many other well-known and not-so-well-known entrepreneurs. So.. I kept wondering if she's trying to approximate the interviewees' voices (probably not since the voice was the same for all interviewee quotes, regardless of whether the interviewee was a male or a female.. which was another thing about the 'voice' that I found distracting).

Could you see The Creator's Code being made into a movie or a TV series? Who should the stars be?

A documentary, maybe, with interviews with many of the interviewed entrepreneurs. However, it would have to have a different structure than the book.

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- Ville Walveranta "I'm a Finn living in the U.S."

Book Details

  • Release Date: 02-17-2015
  • Publisher: Simon & Schuster Audio