The Conversion Code

  • by Chris Smith
  • Narrated by Chris Smith
  • 6 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

Capture and close more Internet leads with a new sales script and powerful marketing templates.
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

Engage with consumers more effectively online
Leverage the strengths of social media, apps, and blogs to capture more leads for less money
Convert more Internet leads into real-world prospects and sales appointments
Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.


What the Critics Say

"If you need more traffic, leads and sales, you need The Conversion Code." (Neil Patel, cofounder of Crazy Egg)
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." (Oli Gardner, cofounder, Unbounce)
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." (Dan Stewart, CEO, Happy Grasshopper)


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Customer Reviews

Most Helpful

Everything Promised & More!

Would you listen to The Conversion Code again? Why?

Absolutely! This content can grow with you. Maybe you wont have time to implement everything you read, implement in stages. Maybe even over multiple times reading the book as you start implementation and understand more about what you did not the previous time you read the book. There's a lot to take in and a lot that you may need to change and you might struggle trying to do it all at once but doing the little you do understand and sowing into anything you are instructed to in this book will reap a reward.

What other book might you compare The Conversion Code to and why?

This is the first and only book of it's kind that I have read. While I am interested in looking for others, this book has already been so extremely beneficial to me and my business I am Leary that anything could actually compare to the return on investment I have received in a mere three days.

What about Chris Smith’s performance did you like?

He is well spoken, intelligent, down to earth, passionate about his subject material, enthusiatic in his delivery and concise with his instruction.

Was there a moment in the book that particularly moved you?

I have been beating my head on the wall when linking to my Facebook page for years and Chris gives a pro tip regarding the formation of the url when linking to your Facebook page that I never knew. Maybe it is cheesy or corny but the amount of stress that was lifted just from that pro tip opened the door to be entirely receptive of the rest of what was being said because that one little thing removed enough of my discouragement to think that maybe, just maybe with my knowledge and his advice growth on the internet was once again possible.

Any additional comments?

Chris Smith is passionate, down to earth, intelligent and has a natural skill in communication. When I purchased this book, I was depressed, defeated and looking for anything that would help attract people to my services online.

Working in retail sales translates a bit differently for services, but I knew in Sales Terminology what I needed online to be successful I just don't have a budget and was unsure what I could do to make a difference. That is when I found this book.

Starting with the First Chapter of instruction I started revamping my web content, changing the layout of my website, taking instruction from what I read. I don't even think I implemented all of the changes as they were exactly delivered but I at least put forth the effort to try what I believed I could do. Three days and my exposure on Facebook is up 3,744% and growing every time I check my insights.

The instruction is simple, clear, concise and if you are interested in knowing whether or not there is value in paying for this Audio book or exhausting one Audible Credit then I am here to tell you that the answer is an emphatic yes. I have never been so excited to observe my business online. Maybe it is a second wind or maybe I just needed someone with the passion for sales and marketing who truly loves customer interaction to remind me why I offer services and busted my butt so hard to become self employed in a business that focuses on customer service and satisfaction.

If you are looking for practical solutions to your web business (regardless of industry) if you do not have the money to pay for an in depth Social Media Marketing Campaign or hiring a group of people that will do this for you then you absolutely MUST own this book. This book is a foundation to growth online and if you can produce organic results like I did from simple implementation then like me, you will be planning for a paid online campaign because once the leads start coming, then you can work on conversion and once you are at least converting then you can start investing in paid growth and you have literally built for yourself something you can be proud of.

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- Justin

WOW! By far the best sales book I have ever read!

Would you recommend this audiobook to a friend? If so, why?


What about Chris Smith’s performance did you like?

Was great to hear the book read by the author.

Was this a book you wanted to listen to all in one sitting?

Although the book is many hours long, it never felt like that. I wanted to listen to it all in one sitting because there were so many takeaways. I ended up taking notes as I listened to it. So it took me a few different sessions to hear everything.

Any additional comments?

I've been in sales for twenty-three years in automobile sales (11 years) and for the last twelve years selling luxury real estate in South Florida. I've read, listened to, attended, and spent nearly $100,000 in sales training over the last 20+ years. I can absolutely say that this sales training bible was better than anything than I have ever experienced before. Wish I could have had this in the past. I would have saved a ton of money :-).

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- Amit Bhuta

Book Details

  • Release Date: 02-03-2017
  • Publisher: Audible Studios