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Publisher's Summary

Capture and close more Internet leads with a new sales script and powerful marketing templates.
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

Engage with consumers more effectively online
Leverage the strengths of social media, apps, and blogs to capture more leads for less money
Convert more Internet leads into real-world prospects and sales appointments
Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
©2016 Chris Smith (P)2017 Audible, Inc.
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Critic Reviews

"If you need more traffic, leads and sales, you need The Conversion Code." (Neil Patel, cofounder of Crazy Egg)
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." (Oli Gardner, cofounder, Unbounce)
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." (Dan Stewart, CEO, Happy Grasshopper)
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Customer Reviews

Most Helpful

By Amit Bhuta on 02-05-17

WOW! By far the best sales book I have ever read!

Would you recommend this audiobook to a friend? If so, why?


What about Chris Smith’s performance did you like?

Was great to hear the book read by the author.

Was this a book you wanted to listen to all in one sitting?

Although the book is many hours long, it never felt like that. I wanted to listen to it all in one sitting because there were so many takeaways. I ended up taking notes as I listened to it. So it took me a few different sessions to hear everything.

Any additional comments?

I've been in sales for twenty-three years in automobile sales (11 years) and for the last twelve years selling luxury real estate in South Florida. I've read, listened to, attended, and spent nearly $100,000 in sales training over the last 20+ years. I can absolutely say that this sales training bible was better than anything than I have ever experienced before. Wish I could have had this in the past. I would have saved a ton of money :-).

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14 of 15 people found this review helpful

By Hman on 02-10-17

Chris Smith is a true guru

What did you love best about The Conversion Code?

Chris's style is a great mix of information and conversation. He is at the top of his game, and certainly a renowned expert in his field. He really gives you a different way of looking at sales conversations.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful

By Mifareman on 02-21-17

If he says "Quote unquote" one more time Arghhh!

Would you try another book written by Chris Smith or narrated by Chris Smith?

No. He says "quote unquote" far too often. Drove me nuts!

What will your next listen be?

Fanatical Prospecting

Would you be willing to try another one of Chris Smith’s performances?


What character would you cut from The Conversion Code?

"Quote Unquote"

Any additional comments?

His constant "Quote unquote" saying really got on my nerves. Didn't manage to get past the third chapter.

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0 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By Giarc Mirrored GnuoY on 08-29-17

Worth the listen

great listen. clear and precise. content is broad but covers a lot. chapter 11 onwards is where it grabbed most of my attention. I'll listen again.

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1 of 1 people found this review helpful

By Bren on 05-20-17

Good for basic digital making

enjoyed the book. It's always beneficial to hear what you already know in a different way

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