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What disappointed you about The Contrarian Effect?
I LOVE Michael Port. His youtube videos are great, and Booked Solid is the best book I've ever read. This one was a waste of money. Very basic common sense advice. Don't buy unless you're a very beginner in the field of self-help.
1 of 1 people found this review helpful
Yes, everything you've been taught about sales in the past is wrong! Michael Port and Elizabeth Marshall share insights into typical sales strategies and then they skillfully show why the old school ways are no longer the best approach. The cold calling, the old closing techniques, and the meet-my-target-or-else mentality don’t work as well as they did in an interconnected, customer-is-king world.
This book is a manifesto for a new, effective way of making sales. The authors use "real world"companies and individuals to show the importance of building relationships, building a reputation as a trusted adviser, and sending relevant, targeted offers.
If you want to succeed in sales, you need this audio!
6 of 9 people found this review helpful