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It's a rather long book. And it feels even longer. Even at 3x speed. Yes, it is that boring. Could with great effect have been edited to half its length. It would still be too long, but a lot more interesting and concise.
Everything (absolutely *everything*) in the book, consists of case stories and anecdotes. Maybe it's a matter of taste – I just can't stand books that goes from one anecdote to the next from paragraph to paragraph. It's tiring to listen to. Imagine being on a date with someone who talks about his mom this moment, while 2 mins ago he/she babbled about his sports bike, and 5 minutes later, he/she's talking about dog food. Would you go on a second date? Likely not. This book is like that. And I feel dumb for listening to 2/3rds of it, before giving up. Like going on ten dates with the babble-head!
It's as dry as silica gel (that little bag inside shoeboxes) – academic in tone, with zero emotion, let alone humour.
It's also not organized as coherently as it could be. Difficult to make practical sense of.
Two other books I can recommend, instead of getting this one, are:
Digital Relevance – by Ardath Albee. AMAZING book for content marketers. Only available as a real book (not audiobook) though. But it's the most highlighted book I've ever had. So full of marketing wisdom and practical nuggets of gold.
Disruptive Marketing – by Geoffrey Colon. It's like a more digestible version of The Content Trap. A much better read, that I listened to a couple of weeks ago, and already look forward to relistening to.
The Content Trap – don't fall into the trap of buying it;)
12 of 14 people found this review helpful
Really enjoyed this book. I think the fact that it is chock full of real life examples and case studies made it an incredible “read.” Narration was great too!