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Publisher's Summary

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
©2015 Mark W. Schaefer (P)2015 Mark W. Schaefer
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Customer Reviews

Most Helpful
2 out of 5 stars
By Richard J. Cirminello on 02-02-16

May be relevant, but very difficult to listen to

While I have found many good bits of information in this audiobook it has been extremely difficult to get through. I believe it is the author who is reading himself and how and where he chooses to pause and put emphasis doesn't seem to flow very well with the content.
This is my seventh audiobook but the first that failed to keep my attention while listening. Schaefer does provide some very useful tidbits, but I can't help but wonder if I should have bought the hard copy of the book rather than the audible.
Many chapters are filled with list upon list of tips advice, and ideas, however often times by the third point I've completely lost sight of the list topic and he generally makes no effort to remind the listener of the relevance.

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3 of 3 people found this review helpful

5 out of 5 stars
By Demetri Chambers on 09-04-16

Here's How to Get Your Content to Market

If you could sum up The Content Code in three words, what would they be?

Thoughtful and timely.

What other book might you compare The Content Code to and why?

Content, Inc.

Any additional comments?

I read this book because I wanted find better ways of getting my content and brand to people who are more likely to read my content and hire me for services. This book is packed with ideas, strategies, and suggestions for doing just that. I am now on my second read to more thoroughly dissect and incorporate the author’s thoughts and suggestions into practices. Read this book if you are ready to go to the next level in reaching your target market.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Timothy on 03-14-16

good 'inspiration' book but...

this is a excellent book for getting you excited about content marketing. my only comment (just in case the author reads these) is I'd have liked a few more detailed actions to take away with me. very knowledgeable individual however and well worth a listen.

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2 of 3 people found this review helpful

5 out of 5 stars
By Alan on 10-28-16

Definitely worth a listen!

Mark's book is not only full of useful tips on how to get your content out there. His manner and delivery is also humble and easy to listen to. if like me, you enjoy this kind of topic, then this book should absolutely be on your wish list.

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Customer Reviews

Most Helpful
5 out of 5 stars
By MikeShan on 03-14-16

If you're a marketer you must listen to this

Practical, useful, entertaining and insightful. This is the best marketing audio book I have ever listened to. Mark breaks down exactly what's needed to make great shareable content and at the same time gives priceless insights into the world of digital marketing. His reading style is very enjoyable, friendly and easy to listen to.

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