The Content Code

  • by Mark W. Schaefer
  • Narrated by Mark W. Schaefer
  • 6 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

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Customer Reviews

Most Helpful

Fantastic Book!

As a boutique marketing agency I am always looking for new ways to improve my clients exposure online. This book provided me with the resources I needed. thank you!
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- brent

Didn't want to skip any sections....

What did you love best about The Content Code?

Solid useful content throughout the whole work. Usually I skip sections, but in this case I was afraid I would miss something useful. You'd think this guy was a content marketer or something!!


What other book might you compare The Content Code to and why?

I like non-fiction, real-world, how-to books (and apparently hyphenated words) that give you real road-maps and resources to help you succeed. Reminded me of Tom Peters' Thriving on Chaos with all of the real world stories of case studies and results but focused on Content Marketing.


Any additional comments?

I recently attended a webinar with Mark as the main presenter. Seems like a genuinely good guy with great experience and knowledge to share. Very helpful to a small biz guy like me looking for mentors and knowledge. He puts it all out there on the blog and in social media, but I still recommend spending a few bucks to buy the work to use as a resource/reference.

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- Jambix

Book Details

  • Release Date: 07-21-2015
  • Publisher: Mark W. Schaefer