Email marketing is a powerful tool for promoting and selling any kind of product - from books, classes, and coaching to selling a service or physical product. The Complete Guide to Email Marketing features the tools and techniques you need to use for this approach to gain visibility and credibility and build your business for more sales and profits. This first book in the series covers these topics:
The growing power of email marketing
The many email marketing approaches
Setting your goals
Deciding on your current goals
Deciding on your products
Developing your products
Putting it all together
Gini Graham Scott has published over 50 books with traditional publishers and over 50 books through her own company, Changemakers Publishing.
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