The Complete Google AdWords and YouTube Advertising Book

  • by Jerry Banfield, Michel Gerard
  • Narrated by Jerry Banfield
  • 7 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI.
By 2012, I started managing Google AdWords for clients based on my experience failing to do my own ads successfully. Amazingly, client ads were often easier to do than my own and inspired me to try a new approach to AdWords using YouTube advertising, also known as Google AdWords for video. YouTube now is my biggest asset online thanks to YouTube advertising and continues to help me build deeper relationships with followers and customers that just watched one video.
Four years after I got my first AdWords account suspended, I gained enough courage to try again on advertising my online courses with a new website and new business model. From the beginning, I was getting sales for $20 in ad spend and eventually got down to sales consistently for $5 with display ads and $8 with search ads. When this was combined with the higher ranking on Udemy and the organic search traffic follow up from students sharing the courses, my work on Google AdWords became part of a multimillion dollar sales system selling courses online. That sounded impressive right?
Good, because I love to try and impress everyone with how smart I am and the story takes a dramatic downturn from there! Listen to the book today to hear the rest!


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Customer Reviews

Most Helpful

This is not a book, it's a podcast.

What would have made The Complete Google AdWords and YouTube Advertising Book better?

This "book" is simply a series of hour long podcasts which the author has labelled "chapters". He even addresses how he is hasn't prepared but is talking off the cuff.

What could Jerry Banfield and Michel Gerard have done to make this a more enjoyable book for you?

Actually write a book - e.g. research a topic that you have experience in come up with some great conclusions. Have some great content. Instead this was a series of ramblings, 90% of which was about himself. 1/10 for content.
I'll be asking for a refund. If I wanted to listen to podcast ramblings I'd pay nothing for it instead. I especially wanted a book because books have content.

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- Matt

Book Details

  • Release Date: 12-12-2016
  • Publisher: Jerry Banfield