The single factor that determines success or failure in big business today is conversation. Great leaders use public and private conversation to send a clear message, cultivate a common worldview, set high standards and reachable goals, and uncover concerns that can undermine an organization. So what conversation are you, as a leader, having with your team? Experienced change consultant Rose Fass explains how too often we think we’re having the same conversation - about "dark chocolate", for instance - only to be referring to three different things: Milk, white, or bittersweet varieties. She shows us how to first establish common ground that leads to an effective discourse for addressing relevance, growth, and scaling: The three most important issues she sees in business today. In a lighthearted and humorous way, Fass shows how leaders can avoid a meltdown and instead drive transformation through the way they communicate in a language that all stakeholders can understand.
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“My senior leadership team was formed through acquisitions, restructuring, and a compelling need to reinvent our business. We had a clear mission, or so we thought. Instead our team was fragmented and we needed help. In walks a dynamic, insightful woman asking us to define chocolate?! It triggered a conversation that led us to recognize that past victories would not take us into the future—and to instead frame a unified strategy and focused actions. We got the job done. When I assumed my next executive leadership role, the first call I made was to that same dynamic woman, Rose Fass, for my next ‘chocolate conversation.’” (Karen T. Cone, general manager, Worldwide Financial Services, Microsoft)
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