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Publisher's Summary

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
Please note: The accompanying workbook for this title is available at
©2012 Olivia Fox Cabane (P)2012 Gildan Media, LLC
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Critic Reviews

"Fox Cabane's distinct writing style...makes listening to each chapter both informational and fun. Each exercise is practical and easy...If you are interested in increasing your ability to be charismatic in your unique setting or employment, this audiobook will give you direct skills to use" ( )
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Customer Reviews

Most Helpful
5 out of 5 stars
By Gare&Sophia on 12-05-12

An excellent treatment of a fascinating topic.

My library includes some 700 books, many about similar topics. This book is near the top. The central message of this book is that you must control your internal monologue to be effective in interpersonal interactions. The book had just the right amount of scientific data to keep a scientist interested, and just enough animated discussion to make it a delightful page turner.

I have been working on my internal monologue for many years, so this book came a bit late for me. But for those who suffer from brain ANTS (automatic negative thoughts), I recommend first that you read Feel The Fear and Do it Anyway, then this book and you will be much more effective in your daily life.

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227 of 229 people found this review helpful

5 out of 5 stars
By LLT on 03-11-13

Want to know what makes charismatic people tick?

If you want to know what makes charismatic people tick, then I guarantee you find this book interesting and informative. The Charisma Myth is a thought-provoking, well-researched book on what charisma is, broken down into its key components.

As I listened to this book, I found myself creating bookmarks and rewinding sections to listen to them again. I have always been interested in charisma and, before reading this book, I was sure that those who had it just came with it. However, I quickly learned that this idea was false when the author began introducing simple things you can do to instantly raise your own charisma. When I finished listening to the audio, I wanted to immediately pick up the hard-copy so I could highlight sections and use it for later reference.

While it should be noted that this book is not introducing anything brand new, it is not a book which is just reiterating points from a few other recently written books at all. This is the first book on Charisma I have read which successfully brings together countless concepts from other books and scientific articles; everything from Dale Carnegie’s “How to Win Friends and Influence People” to articles in the Leadership Quarterly on “Charisma, Positive Emotions and Mood Contagion.”

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26 of 26 people found this review helpful

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