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Would you consider the audio edition of The Challenger Sale to be better than the print version?
The audio version is a convenient way to read this book and grab its concepts.
Any additional comments?
The Challenger Sale builds on the concepts of Solution Selling and Value Based Selling suggesting that the selling environment has changed in the last quarter century. Indeed, rather than simply delivering a vision to the prospect's pain - teach or educate them to give them an ah-ha moment. This flips selling back to selling. "I have what you need and you don't know it."
4 of 4 people found this review helpful
What disappointed you about The Challenger Sale?
- This book should be condensed into two or three chapters and then included in a larger book. Not that much content.
- The author mentions probably over 100 times that his firm offers consulting services. This reads more like a sales pitch than a guide to selling.
9 of 10 people found this review helpful