The Carrot Principle

  • by Adrian Gostick, Chester Elton
  • Narrated by Adrian Gostick, Chester Elton
  • 5 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

Find out how the best managers use recognition to engage their people, retain talent, and accelerate performance.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies, including Disney, DHL, KPMG, and Pepsi Bottling Group, best-selling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher productivity, engagement, retention, and customer satisfaction.
This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and building a recognition culture in your organization. Following these steps will make you a high-performance leader and take your team to a new level of achievement.

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Customer Reviews

Most Helpful

Not bad, but not enough examples

Would you try another book from Adrian Gostick and Chester Elton and/or Adrian Gostick and Chester Elton ?

Probably not


Has The Carrot Principle turned you off from other books in this genre?

No, on the contrary, if you are looking to believe in the concept of employee recognition, they give plenty of numbers and studies that back up the idea the recognizing and rewarding employees is the way to go, however, I found the words 'study', 'research', were way overused. I just wanted to know how to do it better than I am already doing.


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- Ed

fantastic listen

If you could sum up The Carrot Principle in three words, what would they be?

Informative inspiring thought provoking


What other book might you compare The Carrot Principle to and why?

This book is similar to the referral machine.


Any additional comments?

I need to listen to this one again. Its a constant barrage of good ideas, and you can't really take it all in in one listen. Too much good info!

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- Peter

Book Details

  • Release Date: 12-13-2006
  • Publisher: Simon & Schuster Audio