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This is a book aimed at someone who has an idea for a product and is looking for a checklist and some knowledge on how to bring your idea to market.
On the good side, I love the caboodles story and it is a very comprehensive book.
On the negative side, I think it is a bit outdated and rigid in its recommendations. Let me illustrate with an example: the book suggest PhotoShop as the most important tool for product design.
Instead I was hoping to get a more human story about Caboodles, what were the strategies, the challenges, the failures. Honestly I skipped the second half of the book.