The Buying Brain

  • by A. K. Pradeep
  • Narrated by Hari S. Patel
  • 9 hrs and 15 mins
  • Unabridged Audiobook

Publisher's Summary

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

Brain-friendly product concepts, design, prototypes, and formulation
Highly effective packaging, pricing, advertising, and in-store marketing
Building stronger brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.


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Customer Reviews

Most Helpful

Puff Piece

What disappointed you about The Buying Brain?

This book has interesting concepts, but the author continually hammers on how great his research methodology is compared to standard customer surveys. Just when he starts talking about interesting ideas, he quickly reverts back to this refrain. This is like a puff piece whitepaper that tech firms post on their websites.

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- Christopher

Profound first part, commercials part two!

First part of the book ( dealing with the brain structure and functionality from a neuromarketing perspective) is a real masterpiece with lots of solid deep insights. The second part though is a pure marketing of the authors patented research and the services they provide in his company. Didn't regret it though.

And one additional thought, the narrator could have been much better.
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- Omar

Book Details

  • Release Date: 11-29-2010
  • Publisher: Audible Studios