The Business of Expertise
- How Entrepreneurial Experts Convert Insight to Impact + Wealth
- Narrated by: David C. Baker
- Length: 4 hrs and 38 mins
- Unabridged Audiobook
- Release date: 03-23-18
- Language: English
- Publisher: RockBench Publishing Corp.
Regular price: $14.95
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We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.
Customer ReviewsMost Helpful
By Guillaume W. on 03-27-18
Radically eye opening
I listened to this book al in ist A to Z, which is rare for me to do with non-fictions. The writting is efficient, to the point and well structured. Having the author read the book is a plus, and in this case brings the story to full life. I loved this book and bought the paper copy to keep exploring some of the concepts. This is an invaluable read of you run your own creative consulting expert business.
1 of 1 people found this review helpful
By Madhav Khanna on 07-13-18
Common sense for the grounded ambitious.
That said, it's easy to forget what may be common knowledge at times so the book serves a good reference. Some facts and numbers are presented but without any peer reviews of such metrics I would take them as illustrative.