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True to it's subject matter, The Brain Sell comes across as more interested in marketing itself as providing amazing insight than actually providing amazing insight.
That's not to say there are not many things to learn here, it just means that it reads a little less like a popular science book and more like a business book there to encourage people in conferences to chat about neuromarketing.
Well worth a read if you are interested in how we are sold things and the kind of subtle (sometimes desperate) measures businesses employ to up their sales.