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The actual content was solid. The music in between every paragraph break (which occasionally is a single sentence) was obnoxious. The constant annoying distraction was frustrating and makes it hard to recommend the audiobook despite meaningful content.
3 of 3 people found this review helpful
When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.
As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.
A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.
However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.
This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.
Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.
The author's style might not be everyone's cup of tea, but those that do will love his originality.
I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.
1 of 1 people found this review helpful
A little perturbed about those piano notes every few seconds but wirth listening through for the excellent info!
The Brain Audit is to the point, super clear, and the strategy is very achievable. The author narrates the book with his lovely easy to listen to voice, thoughtfully adding in little musical signals to mark paragraph breaks and new chapters. He is clearly a natural teacher and demystifies the process people go through when making buying decisions, a subject now very popular amongst marketers selling various programmes. The check lists are invaluable and I have already implemented some of the steps.This is a must-read/ listen before going down the rabbit warren of programmes - you'll either save the money or go in much more aware.