Regular price: $19.49

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that?
The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do. For example:


1. The more of an expert we become, the less we "think."
2. Our brain can con us into being sure that we're right - even when we're wrong.
3. Without consulting us, our brain decides who to trust.
The good news is that leaders can use what researchers have learned about the brain to manage their own brains more effectively. That's the first Brain Advantage. Just as important, leaders can use that knowledge to manage other people more effectively. That's the second Brain Advantage.
The Brain Advantage does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information.
©2010 Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, and Ken A. Paller (P)2013 Gildan Media LLC
Show More Show Less

Critic Reviews

"There has been so much on the brain and how it affects our behavior. Finally, here's an audiobook that gives a one-two punch - a quick 'so what' on brain research and a set of actions that produce better leaders. Well done!" (Craig Wortmann, CEO, Experience LLC. Adjunct Associate Professor of Entrepreneurship University of Chicago's Booth School of Business. Craigwortmann.com)
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2017 Audible, Inc