The Book of Business Awesome - The Book of Business UnAwesome

  • by Scott Stratten
  • Narrated by Scott Stratten
  • 5 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:

The power of peripheral referrals and how to create content for your "third circle"
Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.


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Customer Reviews

Most Helpful


one of the best social media books out there. fill of examples. the personality of scott comes out in the audiobook.
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- ramzy riyad

Sticky Stories About Awesome!

Where does The Book of Business Awesome - The Book of Business UnAwesome rank among all the audiobooks you’ve listened to so far?

Top 20%

What was one of the most memorable moments of The Book of Business Awesome - The Book of Business UnAwesome?

The list of tips for speaking and setting up panels at conferences was timely, accurate and will be useful.

What does Scott Stratten bring to the story that you wouldn’t experience if you just read the book?

He is a great speaker, and his style is easy to listen to.

Was there a moment in the book that particularly moved you?

I am left conflicted about my enjoyment of Scott Adams recent book, and the new data S.S. shared about some practices and communications on the part of S.A. But hey, I was already conflicted about lots of other things before the book.

Any additional comments?

Social media is like a megaphone in a church sometimes, accidentally lean on the button and utter the wrong thing and you will find yourself out the door.

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- Dustan

Book Details

  • Release Date: 11-01-2012
  • Publisher: Audible Studios